Using IFTTT For SEO and Automated Link Building
IFTTT stands for If This Then That and is a “stupid simple” web based app that can be used to create recipes, or cause and effect actions. In other words, you can set triggers and actions; if “this” happens, then “that” happens.
IFTTT is a robust platform for many recipes that you can create limited only by your imagination. One of th emost comprehensive guides for using IFTTT as a marketing tool can be found here:
The Ultimate List of IFTTT Recipes for Marketers
Here at SEER, weâre big proponents of scaling and automating as many tasks as possible so that we can spend the bulk of our time strategizing for our clients. So, weâre huge fans of IFTTT.
If youâre not familiar with IFTTT, itâs simple. IFTTT is a free tool that you can use to connect different digital applications to make life easier. For example, you can automatically save your Instagram photos to Dropbox, or have the forecast texted to you each morning, or automatically tweet your blog posts, or about a zillion other cool things.
While IFTTT is a great tool for social media automation and lots of everyday life stuff, here at SEER, we believed it was capable of much, much more. So we had a handful of hackathons and a whole lot of testing to come up with some brand-spanking new IFTTT recipes that will help you gather marketing intelligence and make strategic decisions for your brand.
And now weâre ready to share them with you! If youâve never used IFTTT, then youâll find some instructions at the very bottom of this post. If you have, then letâs get to it! Read full article here…
Search Engine Journal also has a guide for how to use IFTTT for marketing purposes:
10 IFTTT Recipes to Make You a Better Marketer
A Quick Summary: How IFTTT Works
IFTTT stands for âif this, then that.â The tool has been around since 2010 and has steadily been gaining popularity ever since. The tool is completely free and works to help you look for certain triggers that happen within social media, as well as other platforms. The triggers you have to choose from are over 132 channels such as Facebook, Email, Buffer, Evernote, and many, many more.
You can choose one trigger and then choose the action that you want to happen when that trigger occurs. In other words, you create what is called a recipe: If this trigger happens then that action will occur. Below is a screenshot from IFTTT that shows how it works: See full posts here…
For a quick guide on how to use IFTTT for SEO, check out the following video titled “IFTTT SEO – Automated Backlink Building”: